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The Lift - Episode 11: John Williams, Seth Godin, and a Homeless Man

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Ah. The good old days when you could just walk into a Blockbuster Video, grab the hottest Jim Carrey movie on VHS, pick up some popcorn, and graduate with a degree in marketing techniques that are 20 years ahead of their time. No, this isn't fiction and these things don't only happen in the movies.

On today's episode, Jeff gives us a table read of the masterclass that was put on by an unexpected source as he was walking into a Blockbuster Video. Ingredients contain a dash of nostalgia to test your memory and your ears so put your learning cap on! Take notes from this charming lesson in marketing that sticks.

 

 

 

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About Author

Jeff Jackel
Jeff Jackel

Jeff is no stranger to innovation, building businesses,and more importantly, making them feel human. With 15+ years creating and building businesses across a spectrum of competitive industries, Jeff has experience with every facet from ideation to product development, capitalization, strategic planning, management, content marketing, social media and brand building. To Jeff, a self-professed overactive entrepreneur consumed by chasing innovation, there is nothing like taking an idea from concept to reality; crafting strategy that brings the product or service to market; attracting the right team to build and iterate on the vision; and championing the business to excite and support the team in pursuit of a unified goal. Today, Jeff helps Real Estate Agents, brokers, lenders and business owners grow their repeat and referral business via Client Giant, a maverick client concierge service aimed to surprise and delight clients on behalf of the businesses/agents. Jeff can be found sharing expertise with constant speaking engagements in the startup community and his podcast and feel good brand, The Lift, with Client Giant co-founder, Jay O’Brien.

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